But thanks to social media, people are looking for them and know more about them," he said. "Initially when we first start producing durian no-one had really heard of it. Mr Siah said social media had played a big role in marketing the crop. In recent years, as the plantation matured and produced more fruit, their NT-grown durians had piqued the interest of durian fans and journalists from around the world. The Siah family planted their first durian trees more than 30 years ago. I’d always thought that I was well-traveled, says writer Ann Morgan (TED Talk: My year reading a book from every country in the world), but actually, when I looked at my bookshelves, they told a very different story about me. The smell attracts the people, it's not deterring them." Australian-grown on the durian map Author Ann Morgan invites book lovers to follow her on a literary journey through 196 countries. "Everyone here in the markets knows what that smell is now and they come looking. "We normally get 200–300 kilograms at a time from Queensland, which gets air-freighted to WA. He said Canning Vale Markets had a history of buying durians from Queensland but never from the NT, and never in such large quantities. So our first pallet from the NT arrived on Monday and by Thursday it was all gone. "But it took us just three days to sell it.
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